Shirley attended Santa Clara University and holds a B.S. in Marketing from the Leavey School of Business with a Minor in Art.  As a Marketing Manager in the Southwest Airlines Oakland District Marketing office for 10 years, she cultivated and fostered relationships with local organizations, community leaders, nonprofits and key opinion leaders to build upon Southwest’s “hometown carrier” image. She developed partnerships in both the Bay Area and Northern Nevada.  She assisted her team in launching corporate business booking tool SWABIZ. 

​

Spending a few years as a Visionary Partner for Mosaic Marketing Insights LLC, she discovered her entrepreneurial spirit. Clients included Mt. Rose Ski Tahoe, the SF Bay Area Ski & Snowboard Festivals, Stay Classy and Oakland International Airport. 

​

For 8.5 years she was a Sr. Sales Executive for Hawaiian Airlines (North America, Western Region). She gained experience with both Outside Sales and MICE. Through lead generation she maintained top tier accounts and created strategies to increase YOY revenue.  She worked closely with HVCB, Island Chapters, wholesalers and retail travel agents to keep Hawaiian Airlines top of mind in key Gateway markets.  She managed Travel Industry trade shows, Community Event Partnerships and assisted with launching new Mainland Gateways. 

​

As a Marketing Consultant she is inspired to help businesses meet their marketing and sales goals through creative ideas, best practices and insights.

​

Beyond Marketing, her other passion is painting. She has worked with various organizations (San Francisco 49ers, PG&E, Virgin America, Alaska Airlines, Two Roads Hospitality, Lexus, JR Home, MedAmerica, Stoneridge Creek, Camp KARA) teaching painting team-building events and special art workshops for artists of all ages. Follow her Art Journey: www.thepaintedheartstudio.com & @thepaintedheartstudio 

​

​

​

​

​

​

​

​

​

​